Remember fax machines, telexes and DOS computers? I do. I started out in marketing when technology was almost non-existent. My computer's hard drive was the size of a small suitcase and mobile phones were bigger than a house brick.

Back then, phones had only one purpose - just to talk through, no cameras, maps, or internet. I would stuff envelopes with flyers about upcoming events, and walk to the bank with the company’s daily takings – all in cash! At the time, I worked in theatre management, promoting and selling event tickets through press advertising alone. Almost everything was done manually.

When social media arrived I knew it would change the way we used marketing for good, but no one was teaching it at the time. So I left my role and started working as a contractor, helping companies use it to generate sales: I literally learned on the job, picking up tips from ‘gurus’ whom I followed religiously.

As my skills and experience grew, I worked with larger companies, specialising in B2B (business to business) eventually becoming Digital Marketing Manager for global companies.

In December 2025 two things happened, I was made redundant and my son, a plumber, decided to start out on his own. His company took off immediately but he found himself overwhelmed with all the admin, so rather than find another job I decided to help him and other trades, put systems in place so they can concentrate on the tools.

We started with a simple missed call back service, which worked so well he now automates bookings, quotes and contracts - all from the system I've built.