Remember fax machines, telexes and DOS computers? I do. I started out in marketing when technology was almost non-existent. My computer's hard drive was the size of a small suitcase and mobile phones were bigger than a house brick.

Back then, phones had only one purpose - to talk to through. I would stuff envelopes with flyers about upcoming events, and walk to the bank with the company’s daily takings – all in cash! At the time, I worked in theatre management, promoting and selling event tickets through press advertising alone. Almost everything was done manually.

When social media arrived I knew it would change the way we used marketing for good, but no one was teaching it at the time. So I left my role and started working as a contractor, helping companies use it to generate sales: I literally learned on the job, picking up tips from ‘gurus’ whom I followed religiously.

As my skills and experience grew, I worked with larger companies, specialising in B2B (business to business) eventually becoming Digital Marketing Manager for global companies.

In December 2025 I got made redundant, and rather than find another job decided I wanted to work with entrepreneurs. Partly as so many people I talked to had small businesses but were not sure how to use social media for business, but also because I wanted the freedom to work for myself and strongly feel I can help others achieve that too.

So, I’ve come full circle – with even more experience and enthusiasm, to help small business owners grow online – without the hype. Because let’s face it, we’re too old for that.