Automatically respond to missed calls with SMS

Every missed call is a job your competitor just won.

UK tradespeople miss 3–5 calls a day on average. Most of those customers don't leave a voicemail — they ring the next number. Missed call text-back stops that from happening.

75%

of callers won't leave a voicemail.

391%

higher conversion when you respond within 1 minute

£1,200+

lost per missed job on average.

See price planNo contracts. Cancel any time. Set up within 48 hours.

You're losing work every day — and you don't even know it

When you're on the tools, driving between jobs, or just trying to eat your lunch, your phone rings. You can't answer. The customer hangs up. They don't wait. They don't leave a voicemail. They scroll down and call the next trades person on Google. You never even knew they called.

The numbers are worse than most trades people realise

• 82% of customers will call a competitor if their call isn't answered (Velocity)

• 78% of jobs go to the first business that responds

• The average tradesperson misses 3–5 calls a day

• At an average job value of £300–£500, that's £3,600–£21,000 a year walking out the door.

"I called three plumbers. The first one to text me back got the job."

— Real customer review, Checkatrade

What missed call text-back does

When you miss a call, our system sends an automatic text message to the caller within seconds — before they've had time to ring anyone else.

The message looks something like this: "Hi, sorry I missed your call! I'm with a customer right now, what job can I help you with?" The customer replies

and you now have a live conversation waiting, without having picked up the phone.

SMS has a 98% open rate and most people reply within minutes. By the time you're free, you haven't lost the lead you've got a qualified conversation ready to pick up.

1. You stop losing jobs the moment your phone rings out.

An automated text fires in seconds keeping the customer warm while you're busy. You stay ahead of competitors without being glued to your phone.

2. You qualify leads before calling back — and win better jobs.

Your automated message can ask qualifying questions: what's the job, where are you based, when do you need it done? By the time you call back, you already know if it's worth your time. Stop taking every call blind. Start choosing the jobs worth having.

3. Every contact becomes a marketing asset

Every lead who replies gets saved to your customer database automatically. When your diary has a quiet week, you can reach out to past enquirers with a targeted offer and fill it fast. Annual service reminders. Seasonal promotions. Upsells to existing customers. Your list is yours; no algorithm, no platform fees, just direct contact with people who already know your name.

4. You get time back and build a business that scales

Automation handles the first contact, follow-up messages, and appointment reminders — without any admin from you. Less time chasing leads. More time doing billable work and as your business grows, the system handles more volume without more of your hours.

Set up in 48 hours. No tech knowledge needed.

STEP 1: WE HAVE A QUICK CALL

We find out what your business needs — a simple text-back, a qualifying conversation, or a full AI chat system.

STEP 2: WE SET EVERYTHING UP FOR YOU

A dedicated SMS number is purchased for your business. We handle the API approval process, set up your account in Go High Level, and configure your automated messages.

STEP 3: YOU START WINNING MORE AND BETTER JOBS

Every missed call gets an instant response. Every reply goes into your inbox. You pick up the conversation when you're ready.

Everything you need, done for you

All plans include:

Dedicated SMS number for your business
Full account set up in Go High Level
Instant missed call text-back configured
Two-way SMS conversation inbox
Free text messaging included
No contracts — cancel any time

Higher plans add:

AI conversation qualifying questions answered automatically
Lead capture and contact database
Reminder alerts and automated follow-ups
Jobs booked and diarised for you
Multiple users
Seasonal and promotional campaign tools

Plans start from £97/month - plus a one time set up fee of £97

Choose the level that fits your business — from a simple text-back to a fully automated AI system that qualifies leads, books jobs, and manages follow-ups for you.

See all plans and pricing

STILL NOT SURE?

Frequently Asked Questions

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What is missed call text-back?

Missed call text-back is an automated system that sends a text message to anyone who calls your business and doesn't get through. When you miss a call, the system detects it and fires an SMS within seconds, keeping the customer engaged before they ring someone else.

How does missed call text-back work for tradespeople?

When a customer calls your business number and you don't answer, the system automatically sends a personalised SMS, for example, 'Hi, sorry I missed your call! I'm with a customer right now, what job can I help you with?' The customer replies, you get a notification, and you pick up the conversation when you're free. No missed leads, no awkward call backs.

How quickly does the text message go out after a missed call?

Within seconds. The system detects the missed call in real time and sends the SMS immediately — typically before the customer has had time to look up another tradesperson.

Do I need to download an app?

No. The automated message is sent as a standard SMS to any UK mobile number. You don't need to do anything differently you receive a text and can reply as normal.

Can I customise the text message that gets sent?

Yes. We work with you to set up a message that sounds like you and suits your trade. You can have a simple missed call response, or a more detailed message that asks qualifying questions about the job, it's entirely up to you.

What's the difference between the simple text-back and the AI chat option?:

The simple text-back sends one automated message when a call is missed, it keeps the conversation open and lets you follow up when you're free. The AI chat option goes further: it sends a series of automated messages asking qualifying questions about the job (type of work, location, timeline) so you have all the information you need before you call back. This saves time and helps you choose the best jobs.

Will it work with my existing phone number?

A dedicated SMS-enabled number is set up for your business. Calls to your existing number are monitored, and when one is missed, the SMS is sent from your dedicated business number. Your personal number stays private.

How long does it take to set up?

Most businesses are up and running within 48 hours. We handle everything; account setup, SMS number purchase, API approvals, and message configuration. You don't need any technical knowledge.

What happens if I miss a call in the evening or at the weekend?

The system works 24/7. Whether you miss a call at 11pm or on a Sunday, the automated text fires immediately. This is particularly valuable for emergency jobs — plumbing, heating, electrical — where customers need a fast response at any hour

Is missed call text-back only for plumbers?

No, it works for any UK tradesperson or small business that takes calls. It's particularly popular with plumbers, electricians, builders, roofers, heating engineers, and landscapers, but the system works for any trade where missed calls mean missed jobs.

What is Go High Level and do I need to know how to use it?

Go High Level (GHL) is the platform we use to run your automation. You don't need to know how it works — we set it up and manage it for you. You'll have access to a simple inbox where you can see and reply to conversations, but the technical side is handled entirely by Here's How Marketing.

How much does missed call text-back cost for UK tradespeople?

Plans start from £97/month for a simple text-back setup, rising to £147/month and £247/month for more advanced plans including AI conversation, lead capture, and automated follow-ups. A one-time setup fee of £97 applies to all plans. There are no contracts and you can cancel any time. See the full pricing page for details.