Privacy policy
Here's How Marketing is owned and operated by Lindsay Hopkins, a sole trader based in the United Kingdom. We are committed to protecting your personal information and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Data Controller: Lindsay Hopkins trading as Here's How Marketing
Email: [email protected]
Address: 5 Star Lane, Ash, GU12 6RJ
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us using the details above.
1. DATA WE COLLECT
1.1 Information You Provide Directly
We may collect and process the following personal data when you interact with us:
- Name
- Email address
- Phone number (if provided)
- Business name and details
- Information submitted through website contact forms
- Information you share during consultations, coaching sessions, or onboarding
- Payment-related information (processed securely by Stripe; we do not store
card details)
1.2 Information Collected Automatically
When you visit our website, the following data may be collected automatically via our CRM and marketing platform:
- IP address
- Device and browser information
- Pages visited and actions taken on the site
- Log files and analytics data
- Cookies and similar tracking technologies (see our Cookie Policy)
1.3 Information Received from Third Parties
We may receive information from:
- Stripe — confirming payment status and fraud prevention signals
- Our CRM and marketing platform — analytics, contact form submissions,
and email activity
- Microsoft — calendar bookings and meeting data
2. HOW WE USE YOUR DATA
We use your personal information to:
- Respond to enquiries and provide information about our services
- Deliver coaching, strategy, and marketing services
- Process payments securely
- Send transactional communications (e.g., booking confirmations, invoices)
- Send marketing emails where you have opted in
- Analyse website usage to improve our site and services
- Comply with legal, accounting, and tax obligations
- Manage our business operations and prevent fraud
3. LEGAL BASES FOR PROCESSING
Under UK GDPR, we rely on the following legal bases:
- Consent — for marketing emails, newsletter sign-ups, and non-essential cookies
- Contract — to deliver services you have purchased or requested, and to process related payments
- Legal obligation — for tax records, financial reporting, and compliance with applicable law
- Legitimate interest — for website analytics, business management, site security, and fraud prevention, where these interests are not overridden by your rights.
If you would like more information about the legal basis for any specific processing activity, please contact us.
4. HOW WE STORE AND PROTECT YOUR DATA
Your information is stored within secure, reputable third-party platforms:
- Our CRM and marketing platform — website hosting, CRM, analytics, and
email marketing
- Stripe — payment processing
- Microsoft — calendar bookings and meeting management
These platforms apply encryption, access controls, and industry-standard security measures to protect your data. Written data processing agreements
are in place with all third-party processors in accordance with UK GDPR.
In the event of a personal data breach that is likely to affect your rights and freedoms, we will notify the Information Commissioner's Office (ICO)
within 72 hours and inform affected individuals without undue delay where required to do so by law.
4.1 Retention Periods
We retain personal data only for as long as necessary for the purpose for which it was collected, taking into account our legal and regulatory obligations. Our standard retention periods are:
5. SHARING YOUR INFORMATION
We do not sell or rent your personal data.
We may share your information only with trusted third-party service providers who act as data processors on our behalf under written data processing agreements:
- Our CRM and marketing platform — website hosting, CRM, analytics, and email marketing
- Stripe — secure payment processing
- Microsoft — booking and meeting management
- Professional advisers (e.g., accountants) — where necessary for legal
or financial obligations
- Legal or regulatory authorities — if required by law or to protect our
legal rights
Each third-party processor is contractually required to handle your data securely and in accordance with UK GDPR.
6. INTERNATIONAL TRANSFERS
Some of the platforms we use may process data outside the United Kingdom.
Where this occurs, we ensure that adequate safeguards are in place,
including:
- Standard Contractual Clauses (SCCs) approved by the ICO
- The UK International Data Transfer Agreement (IDTA)
- Adequacy regulations recognised under UK law
If you would like information about the specific safeguards in place for any transfer, please contact us.
7. YOUR RIGHTS
Under UK GDPR, you have the following rights regarding your personal data:
- Right of access — to request a copy of the data we hold about you
- Right to rectification — to request correction of inaccurate or incomplete data
- Right to erasure — to request deletion of your data where there is no
legitimate reason for us to continue processing it
- Right to restriction — to ask us to limit how we use your data
- Right to object — to object to processing based on legitimate interest or for direct marketing purposes
- Right to data portability — to receive your data in a structured, machine-readable format (where applicable)
- Right to withdraw consent — at any time, without affecting the lawfulness of any processing carried out before withdrawal
We will respond to all requests within one month of receipt. For complex or multiple requests, we may extend this by a further two months and will notify you accordingly.
To exercise any of these rights, please email: [email protected]
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO): Website: ico.org.uk | Telephone: 0303 123 1113
8. MARKETING COMMUNICATIONS
Where you have opted in to receive marketing communications, we may send you emails about our services, resources, and updates.
You can withdraw your consent and unsubscribe at any time by:
- Clicking the unsubscribe link at the bottom of any marketing email, or
- Emailing us at [email protected]
We will action all unsubscribe requests promptly.
9. CHILDREN'S PRIVACY
Our website and services are not directed at children under the age of 18.
We do not knowingly collect personal data from children. If you believe we have inadvertently collected information from a child, please contact us and we will delete it promptly.
10. AUTOMATED DECISION-MAKING
We do not make decisions about you solely by automated means that produce legal or similarly significant effects. Our CRM and marketing platform may use automated tools to manage communications and segment contacts, but all significant decisions involving your data are reviewed by a person.
11. LINKS TO OTHER WEBSITES
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites and encourage you to read the privacy policy of any site you visit.
12. UPDATES TO THIS POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised 'Last Updated' date.
Where changes are material, we will take reasonable steps to notify you - for example, by displaying a prominent notice on our website. We recommend checking this page periodically.
For information about how we use cookies and similar technologies, please
see our Cookie Policy.
Last updated: 5 June 2026
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