Build a Brand That Stands Out & Sells

A friendly, practical mini-course for entrepreneurs 40+ who want clarity, confidence, and customers

If you're starting or growing a business later in life, you already have something powerful: experience, perspective, and a story worth sharing. Now turn your skills into a brand that people remember, trust, and choose.

Whether you're launching a digital course, offering services, or building your online presence, this course gives you the branding foundations you need without overwhelm, jargon, or needing to “look younger” or “keep up.”

This is branding for real people, real businesses and real growth.

What You’ll Learn

In this mini-course, you'll quickly and confidently discover:

✔ What branding actually is (and why it matters more now than ever)

Branding isn’t just a logo — it’s how people feel when they interact with your business. You’ll learn how to shape that feeling with intention.

✔ How to define your brand purpose, values, and personality

This gives your business direction and makes your content feel clear and consistent.

✔ Why your life experience gives you a huge edge

Especially online, where trust and authenticity matter more than perfection.

✔ How to position your brand so you stand out — not blend in

You’ll learn how to clearly communicate what makes you different (and better for your ideal customer).

✔ How to create simple, beautiful visual branding

You’ll choose colours, fonts, and visuals that make your business instantly recognisable — even if you're not “techy” or creative.

✔ How to bring your brand to life on social media and email

You’ll learn how to show up with confidence, write in your unique brand voice, and create content that builds trust and engagement.

What’s Included

6 live sessions

Each module will progress at the pace right for all attendees. Limited numbers mean no one's left behind and can ask questions as the lesson progresses.

Access to tools and platforms to help you create designs, stay on track

You'll also receive free templates and prompt sheets.

Recordings so you can rewatch at a later date

No need to take loads of notes, just rewind the video anytime you like.

Follow-up notes

You’ll get a tidy, friendly summary of what we covered — so you’re not left trying to remember everything we discussed.